diff --git a/README.md b/README.md
index 7ae406e37..21238b9ab 100644
--- a/README.md
+++ b/README.md
@@ -47,7 +47,7 @@ To learn more about our open community architecture for "offline" education, sta
 
 Pre-releases of Internet-in-a-Box (IIAB) undergo continuous QA / continuous integration / continuous deployment and are **strongly recommended!**
 
-Install our latest pre-release using the 1-line installer at: [download.iiab.io](http://download.iiab.io/)
+Install our latest pre-release using the 1-line installer at: [**download.iiab.io**](http://download.iiab.io/)
 
 You can also consider <!--latest Internet-in-a-Box (IIAB)--> earlier official releases at: [github.com/iiab/iiab/releases](https://github.com/iiab/iiab/releases)