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- Each of those reasons above might point to situations where other services are preferable. In practice, many, if not most, tech startups as well as a number of modern large companies can or already do benefit from using AWS. Many large enterprises are partly migrating internal infrastructure to Azure, Google Cloud, and AWS. - Each of those reasons above might point to situations where other services are preferable. In practice, many, if not most, tech startups as well as a number of modern large companies can or already do benefit from using AWS. Many large enterprises are partly migrating internal infrastructure to Azure, Google Cloud, and AWS.
- **Costs:** Billing and cost management are such big topics that we have [an entire section on this](#billing-and-cost-management). - **Costs:** Billing and cost management are such big topics that we have [an entire section on this](#billing-and-cost-management).
- 🔹**EC2 vs. other services:** Most users of AWS are most familiar with [EC2](#ec2), AWS’ flagship virtual server product, and possibly a few others like S3 and CLBs. But AWS products now extend far beyond basic IaaS, and often companies do not properly understand or appreciate all the many AWS services and how they can be applied, due to the [sharply growing](#which-services-to-use) number of services, their novelty and complexity, branding confusion, and fear of ⛓lock-in to proprietary AWS technology. Although a bit daunting, it’s important for technical decision-makers in companies to understand the breadth of the AWS services and make informed decisions. (We hope this guide will help.) - 🔹**EC2 vs. other services:** Most users of AWS are most familiar with [EC2](#ec2), AWS’ flagship virtual server product, and possibly a few others like S3 and CLBs. But AWS products now extend far beyond basic IaaS, and often companies do not properly understand or appreciate all the many AWS services and how they can be applied, due to the [sharply growing](#which-services-to-use) number of services, their novelty and complexity, branding confusion, and fear of ⛓lock-in to proprietary AWS technology. Although a bit daunting, it’s important for technical decision-makers in companies to understand the breadth of the AWS services and make informed decisions. (We hope this guide will help.)
- 🚪**AWS vs. other cloud providers:** While AWS is the dominant IaaS provider (31% market share in [this 2016 estimate](https://www.srgresearch.com/articles/aws-remains-dominant-despite-microsoft-and-google-growth-surges)), there is significant competition and alternatives that are better suited to some companies: - 🚪**AWS vs. other cloud providers:** While AWS is the dominant IaaS provider (31% market share in [this 2016 estimate](https://www.srgresearch.com/articles/aws-remains-dominant-despite-microsoft-and-google-growth-surges)), there is significant competition and alternatives that are better suited to some companies. [This Gartner report](https://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sb) has a good overview of the major cloud players :
- [**Google Cloud**](https://cloud.google.com/). It arrived later to market than AWS, but has vast resources and is now used widely by many companies, including a few large ones. It is gaining market share. Not all AWS services have similar or analogous services in Google Cloud. And vice versa: In particular Google offers some more advanced machine learning-based services like the [Vision](https://cloud.google.com/vision/), [Speech](https://cloud.google.com/speech/), and [Natural Language](https://cloud.google.com/natural-language/) APIs. It’s not common to switch once you’re up and running, but it does happen: [Spotify migrated](http://www.wsj.com/articles/google-cloud-lures-amazon-web-services-customer-spotify-1456270951) from AWS to Google Cloud. There is more discussion [on Quora](https://www.quora.com/What-are-the-reasons-to-choose-AWS-over-Google-Cloud-or-vice-versa-for-a-high-traffic-web-application) about relative benefits. - [**Google Cloud**](https://cloud.google.com/). It arrived later to market than AWS, but has vast resources and is now used widely by many companies, including a few large ones. It is gaining market share. Not all AWS services have similar or analogous services in Google Cloud. And vice versa: In particular Google offers some more advanced machine learning-based services like the [Vision](https://cloud.google.com/vision/), [Speech](https://cloud.google.com/speech/), and [Natural Language](https://cloud.google.com/natural-language/) APIs. It’s not common to switch once you’re up and running, but it does happen: [Spotify migrated](http://www.wsj.com/articles/google-cloud-lures-amazon-web-services-customer-spotify-1456270951) from AWS to Google Cloud. There is more discussion [on Quora](https://www.quora.com/What-are-the-reasons-to-choose-AWS-over-Google-Cloud-or-vice-versa-for-a-high-traffic-web-application) about relative benefits.
- [**Microsoft Azure**](https://azure.microsoft.com/en) is the de facto choice for companies and teams that are focused on a Microsoft stack, and it has now placed significant emphasis on Linux as wel - [**Microsoft Azure**](https://azure.microsoft.com/en) is the de facto choice for companies and teams that are focused on a Microsoft stack, and it has now placed significant emphasis on Linux as well
- In **China**, AWS’ footprint is relatively small. The market is dominated by Alibaba’s [Aliyun](https://intl.aliyun.com/). - In **China**, AWS’ footprint is relatively small. The market is dominated by Alibaba’s [Aliyun](https://intl.aliyun.com/).
- Companies at (very) large scale may want to reduce costs by managing their own infrastructure. For example, [Dropbox migrated](https://news.ycombinator.com/item?id=11282948) to their own infrastructure. - Companies at (very) large scale may want to reduce costs by managing their own infrastructure. For example, [Dropbox migrated](https://news.ycombinator.com/item?id=11282948) to their own infrastructure.
- Other cloud providers such as [Digital Ocean](https://www.digitalocean.com/) offer similar services, sometimes with greater ease of use, more personalized support, or lower cost. However, none of these match the breadth of products, mind-share, and market domination AWS now enjoys. - Other cloud providers such as [Digital Ocean](https://www.digitalocean.com/) offer similar services, sometimes with greater ease of use, more personalized support, or lower cost. However, none of these match the breadth of products, mind-share, and market domination AWS now enjoys.