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 ### SNS Basics
 
 - 📒  [_Homepage_](https://aws.amazon.com/sns/) ∙ [_Documentation_](https://aws.amazon.com/documentation/sns/) ∙ [_FAQ_](https://aws.amazon.com/sns/faqs/) ∙ [_Pricing_](https://aws.amazon.com/sns/pricing/)
-- **Amazon SNS** (Simple Notification Service) is a pub/sub based, highly scalable, and fully managed messaging service that can also be used for mobile notifications.
+- **SNS** (Simple Notification Service) is a pub/sub based, highly scalable, and fully managed messaging service that can also be used for mobile notifications.
 - SNS can push the messages down to the subscribers via [SMS](http://docs.aws.amazon.com/sns/latest/dg/SMSMessages.html), [Email](http://docs.aws.amazon.com/sns/latest/dg/SubscribeTopic.html), [SQS](http://docs.aws.amazon.com/sns/latest/dg/SendMessageToSQS.html), and [HTTP/S](http://docs.aws.amazon.com/sns/latest/dg/SendMessageToHttp.html) transport protocols.
 - Producers publish messages to a SNS Topics, which can have many subscribers.
 - Each subscription has an associated [protocol](http://docs.aws.amazon.com/sns/latest/api/API_Subscribe.html), which is used to notify the subscriber.