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@ -138,8 +138,8 @@ General Information
- **Costs:** Billing and cost management are such big topics that we have [an entire section on this](#billing-and-cost-management).
- 🔹**EC2 vs. other services:** Most users of AWS are most familiar with [EC2](#ec2), AWS’ flagship virtual server product, and possibly a few others like S3 and CLBs. But AWS products now extend far beyond basic IaaS, and often companies do not properly understand or appreciate all the many AWS services and how they can be applied, due to the [sharply growing](#which-services-to-use) number of services, their novelty and complexity, branding confusion, and fear of ⛓lock-in to proprietary AWS technology. Although a bit daunting, it’s important for technical decision-makers in companies to understand the breadth of the AWS services and make informed decisions. (We hope this guide will help.)
- 🚪**AWS vs. other cloud providers:** While AWS is the dominant IaaS provider (31% market share in [this 2016 estimate](https://www.srgresearch.com/articles/aws-remains-dominant-despite-microsoft-and-google-growth-surges)), there is significant competition and alternatives that are better suited to some companies:
- The most significant direct competitor is [**Google Cloud**](https://cloud.google.com/). It arrived later to market than AWS, but has vast resources and is now used widely by many companies, including a few large ones. It is gaining market share. Not all AWS services have similar or analogous services in Google Cloud. And vice versa: In particular Google offers some more advanced machine learning-based services like the [Vision](https://cloud.google.com/vision/), [Speech](https://cloud.google.com/speech/), and [Natural Language](https://cloud.google.com/natural-language/) APIs. It’s not common to switch once you’re up and running, but it does happen: [Spotify migrated](http://www.wsj.com/articles/google-cloud-lures-amazon-web-services-customer-spotify-1456270951) from AWS to Google Cloud. There is more discussion [on Quora](https://www.quora.com/What-are-the-reasons-to-choose-AWS-over-Google-Cloud-or-vice-versa-for-a-high-traffic-web-application) about relative benefits.
- [**Microsoft Azure**](https://azure.microsoft.com/en) is the de facto choice for companies and teams that are focused on a Microsoft stack.
- [**Google Cloud**](https://cloud.google.com/). It arrived later to market than AWS, but has vast resources and is now used widely by many companies, including a few large ones. It is gaining market share. Not all AWS services have similar or analogous services in Google Cloud. And vice versa: In particular Google offers some more advanced machine learning-based services like the [Vision](https://cloud.google.com/vision/), [Speech](https://cloud.google.com/speech/), and [Natural Language](https://cloud.google.com/natural-language/) APIs. It’s not common to switch once you’re up and running, but it does happen: [Spotify migrated](http://www.wsj.com/articles/google-cloud-lures-amazon-web-services-customer-spotify-1456270951) from AWS to Google Cloud. There is more discussion [on Quora](https://www.quora.com/What-are-the-reasons-to-choose-AWS-over-Google-Cloud-or-vice-versa-for-a-high-traffic-web-application) about relative benefits.
- [**Microsoft Azure**](https://azure.microsoft.com/en) also arrived later to market than AWS and initially focused on PaaS only solutions. In recent years it has grown to deliver IaaS and SaaS offerings as well. Despite being owned by Microsoft it is Linux friendly and Microsoft states that [1/3rd of all VMs on Azure are Linux based](http://www.zdnet.com/article/microsoft-nearly-one-in-three-azure-virtual-machines-now-are-running-linux/)
- In **China**, AWS’ footprint is relatively small. The market is dominated by Alibaba’s [Aliyun](https://intl.aliyun.com/).
- Companies at (very) large scale may want to reduce costs by managing their own infrastructure. For example, [Dropbox migrated](https://news.ycombinator.com/item?id=11282948) to their own infrastructure.
- Other cloud providers such as [Digital Ocean](https://www.digitalocean.com/) offer similar services, sometimes with greater ease of use, more personalized support, or lower cost. However, none of these match the breadth of products, mind-share, and market domination AWS now enjoys.