diff --git a/lib/models/segments.js b/lib/models/segments.js
index 5439059d..209f12e7 100644
--- a/lib/models/segments.js
+++ b/lib/models/segments.js
@@ -156,7 +156,7 @@ module.exports.get = (id, callback) => {
                                 rule.formatted = rule.value.value ? _('Selected') : _('Not selected');
                                 break;
                             default:
-                                rule.formatted = rule.value.value || '';
+                                rule.formatted = (rule.value.negate ? '!= ' : '') + (rule.value.value || '');
                         }
 
                         return rule;
@@ -419,7 +419,7 @@ module.exports.getRule = (id, callback) => {
                         rule.formatted = rule.value.value ? _('Selected') : _('Not selected');
                         break;
                     default:
-                        rule.formatted = rule.value.value || '';
+                        rule.formatted = (rule.value.negate ? '!= ' : '') + (rule.value.value || '');
                 }
 
                 return callback(null, rule);