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General Settings
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Template Settings

Merge tags are tags that are replaced before sending out the message. The format of the merge tag is the following: [TAG_NAME] or [TAG_NAME/fallback] where fallback is an optional text value used when TAG_NAME is empty.

  • [FIRST_NAME] – first name of the subcriber
  • [LAST_NAME] – last name of the subcriber
  • [FULL_NAME] – first and last names of the subcriber joined
  • [LINK_UNSUBSCRIBE] – URL that points to the preferences page of the subscriber
  • [LINK_PREFERENCES] – URL that points to the unsubscribe page
  • [LINK_BROWSER] – URL to preview the message in a browser

In addition to that any custom field can have its own merge tag.